West Coast Lassi
Brand Strategy
Brand Identity
Package Design
Creative Direction
Photography
Styling and Props
Logo Design by Nisha K Sethi.
Every day, we’re weaving a tapestry that celebrates the richness of south asian flavors intertwined with a soulful, laid back west coast attitude. We bring people together over refreshing, gut-healthy lassi that boosts creativity and leads us to our greater purpose.
West Coast Lassi opens up the collective senses to a kinder and more open-minded world. And at our table? Everyone is welcome.
supercult worked with West Coast Lassi to help the brand differentiate its story through packaging. The result is an identity that blends South Asian vibrancy and West Coast cool, pushing conventional boundaries while staying true to its cultural roots.
The Dieline, Chloe Gordon
Capturing the essence of both cultures required a balance of visual elements. Vibrant hues reminiscent of Bollywood posters merge with psychedelic patterns and neon colors reminiscent of the beaches of the West Coast. “Our initial step involved gathering inspiration from retro Bollywood posters, South Asian design, and even architecture,” states Jordan. “Additionally, we drew inspiration from music, particularly artists such as Cornershop, Erykah Badu, and Indian rappers like Prabh Deep.”
