A STUDIO HELL BENT ON STRATEGIC CLARITY AND BEAUTIFUL EXECUTION.

A STUDIO
HELL BENT
ON STRATEGIC CLARITY AND BEAUTIFUL EXECUTION.

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supercult is led by Haylee Jordan, a brand strategist, identity designer, and former non-alcoholic beverage founder with 10 years of experience building consumer brands. Her work has helped brands rebrand their way into Whole Foods, and as Co-Founder/CBO at a FABRIC, she took the brand from concept to shelf in 8 months, scaling into 150+ stores.

Having walked in a founder's shoes herself, she brings more than outside advice to the founder-led brands she works with, building identities, leading rebrands, and advising on high-stakes brand decisions with the judgment that only comes from founder experience.

supercult is led by Haylee, a brand strategist, identity designer, and former non-alcoholic beverage founder. She works with founder-led brands who know why brand matters.

She's obsessed with the ooey-gooey secret sauce, that invisible thing that actually makes brands resonate. She's hungry to learn more about this strange world we're living in, and willing to get her hands dirty doing the unglamorous work of figuring out what a brand actually needs to grow.

I recommend supercult to any CPG brands or agencies that are looking to develop or level up their current branding! The entire brand, from copy to design, is so cohesive and tight it has really motivated us as we look to hit our next steps as a brand. supercult was able to take my limited direction and expand upon that with their expert opinions and great design skills.
David Boyle
Founder, Boyle Brands
supercult really cared to understand the core of the brand and was able to translate that into positioning, strategy and obviously design. Canned wines and traditional wine bottles also pose unique design challenges, but they were up to the task to solve it in a way that made sense for the brand.
Julia Littauer
Founder, Sovi Wine Co.
supercult breathed life back into my company's branding! Over several months, supercult delivered brand strategy, brand identity, and package designs that made our company stand out from the crowd. I highly recommend them. The team is talented, professional, and approachable. A truly wonderful and hard-to-come-by combo.
Brittany Wight
Founder, Wight Tea
Haylee brings a burst of positive energy, colorful insight, and strategic creation to every project she touches. We've had the chance to cross-collaborate on a handful of B2B + B2C brand projects and I learn something new from her, every. time. Her modern, fierce understanding of brand strategy drives not only her original designs, but the whole brand enchilada.
Mads Hanna
Brand Strategist & Copywriter

“While supercult’s work feels new and fresh, it doesn’t lean into an overly trendy aesthetic. What they’re producing feels unexplored, and for that, their work comes embedded with a sense of creative novelty. supercult is an agency that doesn’t take itself too seriously, and in a world where design agencies can often feel stuffy, this studio is going places.”

DIELINE

“While supercult’s work feels new and fresh, it doesn’t lean into an overly trendy aesthetic. What they’re producing feels unexplored, and for that, their work comes embedded with a sense of creative novelty. supercult is an agency that doesn’t take itself too seriously, and in a world where design agencies can often feel stuffy, this studio is going places.”

DIELINE

SERVICES

CONSULTING

with Haylee Jordan

1:1 Strategy Engagement

Brand Advisory Retainers

Fractional CBO

BRAND STRATEGY

Brand Audits

Positioning

Verbal Identity + Tone

Competitive Analysis

BRAND IDENTITY

Visual Identity

World Building

Creative Direction

Identity Sprints

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