GEIST
Brand Strategy
Brand Design
Creative Direction
Set, Styling and Props
Photography
Illustration by Anna Rogers
Who says non-alcoholic wine has to be dull? Geist embodies a playful spirit with a package design that bring its characters to life in a fun interaction.
Unveiling a bold and boundary-pushing nonalcoholic wine brand, Geist’s label speaks volumes through its irreverent illustrations, challenging conventional notions and proving that nonalcoholic wine can be an enjoyable experience. Crafted by the renowned design studio, Supercult, the label bursts with a vivid color palette inspired by the iconic hues of the 70s, further emphasizing the brand’s commitment to breaking free from the norm. - The Dieline
Each illustration on the label is a rebellious statement, inviting consumers to embrace the playful and adventurous side of nonalcoholic wine, making it clear that fun and sophistication can go hand in hand.
