SOVI

Brand Strategy + Tone of Voice

Brand Design

Creative Direction

Package Design

Set, Styling and Props

Photography

To align their brand identity with their commitment to sustainability, Sovi partnered with us for a comprehensive rebrand, which included refined positioning, tone of voice, brand strategy, and a complete visual overhaul—featuring the redesign of six SKUs and a launch photoshoot.

“I have worked with many other agencies of varying sizes both with Sovi and in my past brand management experience. This was the most collaborative project I have ever worked on, and as a result, a very positive experience. Haylee really cared to understand the core of the brand and was able to translate that into positioning, strategy and obviously design. Canned wines and traditional wine bottles also pose unique design challenges, but she was up to the task to solve in a way that made sense for the brand.”

Julia Littauer, Co-founder of Sovi Wine Co.

This logo embodies both conviviality and sophistication, seamlessly intertwining two wine glasses in a celebratory 'cheers' gesture. The modern 'S' perfectly reflects our archetype: The Poised Iconoclast.

Sovi combines their deep wine knowledge with an innovative, hands-on approach to methodically craft exceptional non-alcoholic Californian wines for balance seekers.

Next
Next

huppy