SOVI
Brand Strategy + Tone of Voice
Brand Design
Creative Direction
Package Design
Set, Styling and Props
Photography
To align their brand identity with their commitment to sustainability, Sovi partnered with us for a comprehensive rebrand, which included refined positioning, tone of voice, brand strategy, and a complete visual overhaul—featuring the redesign of six SKUs and a launch photoshoot.
“I have worked with many other agencies of varying sizes both with Sovi and in my past brand management experience. This was the most collaborative project I have ever worked on, and as a result, a very positive experience. Haylee really cared to understand the core of the brand and was able to translate that into positioning, strategy and obviously design. Canned wines and traditional wine bottles also pose unique design challenges, but she was up to the task to solve in a way that made sense for the brand.”
Julia Littauer, Co-founder of Sovi Wine Co.